Trends of the incentive travel market in Australia
Institution: | Victoria University of Technology |
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Department: | Department of Hospitality and Tourism Management |
Year: | 1991 |
Keywords: | 1506 Tourism; 1505 Marketing; School of Hospitality Tourism and Marketing |
Record ID: | 1032152 |
Full text PDF: | http://vuir.vu.edu.au/15685/ |
The first part of the research set out to establish the types of companies which use incentives, with particular emphasis on-incentive travel and the trends in usage. In line with these objectives, a survey targeting the top 500 companies in Australia was undertaken.