AbstractsCommunication

This project is an analysis of the media landscape in the United Kingdom, where we analyze how the UK media is portraying its non-ethnic population – during the time period of 01.11.2014 to 30.11.2014. In order to do the analyses we operationialzed – critical discourse analysis (CDA) and Semetko’s and Valkenburg’s five different news frames: human interest, morality, conflict and responsibility – to develop our own method. We then structured the analysis in two parts: a quantitative and a qualitative. The quantitative part gives an overview of the data extracted from our coding, while the qualitative part is an analysis, of selected article from the overall set of data. Concluding that the U.K media tends to represent them more often through the Human Interest frame or Conflict frame, where as for the tone we found out that it was mostly positive.