AbstractsBusiness Management & Administration

Basketball Youth All Star Game

by Jens Dossing

Institution: Roskilde University
Year: 2014
Keywords: Basketball, All Star Game, Sports, Culture, Event, Business, Marketing, Planning, Financing, Accounting.
Record ID: 1120174
Full text PDF: http://rudar.ruc.dk/handle/1800/14483


We have created a theoretical single day youth basketball event to highlight and promote Danish basketball. Our event will take place in Copenhagen in July 2014. We have financed our event both from personal savings and sponsorship. Our event requires; facilities, design and manufacture of uniforms and promotional material, sales, personnel, including the players who will be the focus of the event. We have created a detailed plan that includes the marketing, planning, accounting and financing of the event.