This project report aims to investigate the media‘s influence on dark tourism. For this purpose, we have chosen to examine two cases of our own choice. The first case will focus on how the 1993 movie Schindler‘s List has affected tourists and people in general to go and visit the concentration camps in Auschwitz. The second case will focus on how the media have contributed to tourists all over the world coming to visit memorial sites and museums related to the death of former American President John Fitzgerald Kennedy. Marxist theory, Dark Tourism theory and semiotics will be applied to both cases in order to further facilitate the analysis of the source. The methods applied in this project report include predictive and explanatory investigations. Upon research of the topic at hand, we have come to the conclusion that media has in fact got significant influence when it comes to motivating tourists to visit dark spots. However, it must be emphasized that the cases we have chosen are particularly relevant with regards to media as a motivating factor, and therefore our conclusion might not apply to all cases of dark tourism.