AbstractsWomens Studies

Wellness integrated with experience realms has the incredible opportunity to make a substantial fortune by doing incredible good in the greatest industry on earth. We have reached the end of the monopoly of the industrial era and are on our way to experien- cing a service revolution. This is a project based thesis which main objective is to design a holistic experience and wellness concept for a women’s retreat, based on service design models, AIO Questionnaires and reviews from various authors. The thesis is divided into two parts: scientific groundwork and the project. It is an experimental retreat concept yet to be implemented in which preliminary visions and core ideas are described and presented. 60 Women from various demographics were asked to answer on a likert scale of an AIO Questionnaire what wellness activities they prefer to engage in and to present their opinions. The aim is to thoroughly comprehend what women’s current knowled- ge on wellness retreats are, identify their pain-points and decode their present desires after which they are implemented into the concept of the Narayana Sanctuary for wo- men. The diversity on their preferences were remarkable. The end results from the AIO Questionnaires prove to be the pure opposite of vague, in which preferences we- re vastly on the contrary, the original idea of creating one experience and wellness ret- reat package was in the end broken down into five more retreat packages based on the 7 Dimensions of Wellness in order to create a Holistic Wellness Concept.