AbstractsBusiness Management & Administration

Success Essentials of Yiwu Small Commodity Market

by Yu Han




Institution: Savonia-ammattikorkeakoulu
Department:
Year: 2013
Record ID: 1138109
Full text PDF: http://www.theseus.fi/handle/10024/62140


Abstract

The objective of this thesis was to find the success factors of Yiwu Small Commodity Market. Beside this main objective, the historical reasons of Yiwu Small Commodity Market’s formation also have been analyzed. The purpose was to integrate the historical reasons and internal reasons together to get more comprehensive analysis results of Yiwu market. During the process of research, interviews of five shopkeepers in Yiwu Small Commodity Market were done. The interviews were held in April 2013 by telephone. The purpose was to gain knowledge of the success factors, background and personal opinions of Yiwu Small Commodity Market. The target was to combine the interview results and the theoretical structure to find the answer to the research problem. Michael Eugene Porter’s diamond model has been used as the theoretical part. Diamond model provides the key structure for the main part of the thesis. Literature and official internet resources were also used during the information gathering. The results show that the factors which contribute to Yiwu Small Commodity Market’s success could be various for instance the governmental support, related industries, competition, demand conditions and so forth. However, due to the fierce competition from the international and domestic market, Yiwu market still needs to improve the competitive edge.