AbstractsBusiness Management & Administration

With the rapid development of information technology, digital technology and e-commerce are playing an important role in the tourism industry, and modern information systems represent a major future direction for tourism development. Given this situation, the hotel industry in the 21st century is likely to undergo great change in the face of a common trend. Based on this trend, network marketing has become an important marketing tool for the hotel industry. Network marketing uses the Internet as a platform to lower marketing costs and to achieve more effective marketing. For the hotel industry, and especially for economy hotels, in this information age adopting the advanced marketing model of network marketing has become the choice for its development through effective online marketing channels, from publicity, sales and service to a new economic growth point. By analysing the marketing environment and the marketing situation of Hanting Inn in Chengdu, Sichuang Province of China, the objective of this research is to improve both the online services and the network facilities of Hanting Inn, especially from the network marketing perspective. The case study starts from implementation of network marketing services, and then gives the results of the implementation which are analysed to verify the effect of these services.