Enabling the hybrid retailer.:
Institution: | Delft University of Technology |
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Department: | |
Year: | 2015 |
Keywords: | platform design; online; offline; city centre; retailing |
Record ID: | 1241221 |
Full text PDF: | http://resolver.tudelft.nl/uuid:2d161fda-6ad3-4e65-991c-4716e9ea8ce5 |
Platform design to support city centre retailers in improving their value proposition