AbstractsBusiness Management & Administration

Today there are more than 4 billion people in the world who still wash their clothes manually, using a time consuming and backbreaking process. Majority of these are from the low income but emerging markets like India. A wide range of washing machines of different machine manufacturers already exist in this market; But there are many accessibility barriers to washing machines that need to be addressed, like lack of space, irregular access to water and electricity, unaffordable price of entry etc. The proposed project endeavoured to design and develop a menu of new concept for low cost washing machine which will address the low income market opportunity in India, whilst considering the synergy with the laundry detergents and overcoming the current barriers in accessibility. The project attempts to investigate, conceptualize and develop a menu of suitable solution to present it in the form of a product to the Indian market using Industrial, Product and Mechanical Design processes.