AbstractsBusiness Management & Administration

The Dutch population is growing grey and staying mobile is becoming an essential need for an increasing amount of people. Scoot-mobiles are an important solution to stay mobile and are provided more and more. The higher market segment for scoot-mobiles is growing simultaneously. It’s a market segment in which its clients are used to buying products they like and are used to have the possibility to choose, simply because they want to live with quality and can afford it. Currently, there’s not so much too choose. Also current scoot-mobiles have functional shortcomings like a lack of baggage space, humidity problems in the control panels, and a limited freedom to charge them where you want. Next to that they’re big while manoeuvring, and people don’t always feel to be in control with the scoot-mobile. The aim of the project is to design a new scoot-mobile that has improved perceived aesthetics to its users, that offers possibilities to express the users lifestyle, and that has an improved usability. The scoot-mobile has to be technically, functionally and aesthetically outstanding. The result is the Stilo scoot-mobile that’s been designed from the ideas of current users. The form has been determined by the meaning of the product to it’s users: freedom, independance. The form refers to an icon of freedom and independance: the Vespa scooter. Next to that the Stilo scoot-mobile is innovative on a usability level, which also lead to technical innovation.