AbstractsEngineering

Online user tracking and usability tools - a mapping study

by Niklas Nyström




Institution: KTH Royal Institute of Technology
Department:
Year: 2014
Keywords: Social Sciences; Educational Sciences; Learning; Samhällsvetenskap; Utbildningsvetenskap; Lärande; Master of Science in Engineering - Engineering and of Education; Civilingenjörsexamen - Civilingenjör och lärare; Teknik och lärande; Technology and Learning
Record ID: 1330847
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-154991


Abstract

Tracking user activities online can be done in order to improve systems usability, understand user behaviour or to increase monetary prot, to mention a few things. The software tools for this purpose can vary, for example in terms of usability of the tool itself, features, security, price, accessibility and support options. In this study I have developed a methodology to evaluate a selection of modern tools and map them depending on various properties. I have also analysed learning theories to gain an understanding of how they impact on the educational challenges in how to use these tools. This is all done within the context of public procurement. I conclude that learning theories can be used to further understand the complexity of designing educational material for this type of tools. Findings also show that tools designed for usability studies do not all follow usability design guidelines, both in design of the tool itself and the design of educational material. This study shows an approach to how to map the selected tools based on their main area of use, and how to expand the mapping in the future. ; Sparning av anvandares aktiviteter pa internet gors av manga skal. De mjukvaruverktyg som anvands for dessa andamal varierar i termer av anvandbarhet, funktioner, sakerhet, pris, tillganglighet och support. I denna studie har jag utvecklat en metodik for att utvardera ett urval av dessa verktyg och kartlagga dem beroende pa olika egenskaper. Jag har ocksa analyserat larandeteorier for att fa forstaelse for hur de paverkar de pedagogiska utmaningarna i att lara sig anvanda dessa verktyg. Allt detta gors inom ramen for oentlig upphandling. Jag drar slutsatsen att larandeteorier kan anvandas for att ytterligare forsta komplexiteten i att utforma utbildningsmaterial for dessa typer av verktyg. Resultaten visar ocksa att verktyg avsedda for anvandbarhetsstudier inte alla foljer riktlinjerna for anvandbarhetsutformning, bade i design av sjalva verktyget och i utformningen av laromedel. Denna studie visar en strategi for hur man ska kartlagga de valda verktygen utifran deras huvudsakliga anvandningsomrade, och hur man kan utoka kartlaggningen i framtiden.