AbstractsBusiness Management & Administration
Effective Media Channels Evaluation
| Institution: | Mälarden University |
|---|---|
| Department: | |
| Year: | 2009 |
| Record ID: | 1357047 |
| Full text PDF: | http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6279 |
Abstract
The aim of this project is to investigate the characteristics of Chinese people who are the target customers and the potential ones for intermediate cars of Toyota, as well as evaluate the effectiveness of different media channels for Toyota. Our ultimate goal is to give some suggestion for Toyota to select the effective media for their intermediate cars in China.
