AbstractsBusiness Management & Administration

Effective Media Channels Evaluation

by Ren Xie

Institution: Mälarden University
Year: 2009
Record ID: 1357047
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6279


    The aim of this project is to investigate the characteristics of Chinese people who are the target customers and the potential ones for intermediate cars of Toyota, as well as evaluate the effectiveness of different media channels for Toyota. Our ultimate goal is to give some suggestion for Toyota to select the effective media for their intermediate cars in China.