AbstractsEconomics

The Omnibus Personality Inventory, Form F, by Paul Heist and George Yonge was administered to 100 college students to determine the personality characteristics of introversion-extroversion. The results were analyzed in relation to responses to color preferences. The colors consisted of the primary, secondary, and tertiary colors in full intensity. No significant differences occurred in relation to color preferences and introversion -extroversion. Combined first, second, and third choices of warm colors as preferred colors were selected by 47 percent of the introverts while 49 percent of the extroverts chose warm colors. The cool colors selected as first, second and third choices combined were preferred by 53 per cent of the introverts and 51 per cent of the extroverts. Differences were not statistically significant. Research of a number of other investigators indicated different results, showing that introverts preferred cool colors, while extroverts preferred warm colors (20: 182). This study has shown that warm colors are more popular with the respondents than has been shown in previous studies.