AbstractsBusiness Management & Administration
A Comparison of Elderly Segments on Prepurchase Information Sources
| Institution: | North Texas State University |
|---|---|
| Department: | |
| Year: | 1987 |
| Keywords: | elderly segments; prepurchase information sources; Older consumers. |
| Record ID: | 1623516 |
| Full text PDF: | http://digital.library.unt.edu/ark:/67531/metadc278147/ |
Abstract
The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.
