AbstractsBusiness Management & Administration
XPRS: The development of a fashion brand for hip-hop dancers:
| Institution: | Delft University of Technology |
|---|---|
| Department: | |
| Year: | 2015 |
| Keywords: | brand design; entrepreneurship; fashion; hiphop |
| Posted: | 02/05/2017 |
| Record ID: | 2063549 |
| Full text PDF: | http://resolver.tudelft.nl/uuid:1f7f4393-59c7-4eb9-85d1-be30e8e71421 |
Abstract
In this graduation project a brand was designed from scratch. The goal of the project was to develop a fashion brand for male hip-hop dancers that addresses values that currently are not being addressed by the men’s fashion industry. The focus of the designed brand is on helping hip-hop dancers being free in their expression, thinking and movement and on bringing them together. Advisors/Committee Members: Mugge, R., Calabretta, G..
