|Keywords:||culture, communication, news, popular culture|
|Full text PDF:||http://https://www.academia.edu/works/37803947/edit|
"The meaning of a cultural form and its place or position in the cultural field is not inscribed inside its form...This year's radical symbol or slogan will be neutralized into next year's fashion; the year after, it will be the object of a profound cultural nostalgia" (Hall, 1996). Culture, like language, functions as a multi accentual practice, just like texts, practices are multi-accentual and can articulate and rearticulate cultural texts and practices for certain ideologies and politics. In this context, meaning continually refers to a social production or a practice; so mass communication functions as a culture industry, and acts as a site for ideological production. Constructing powerful images, descriptions, definitions, frames of reference for understanding the world, cultural studies rejects the view that " ordinary people " cannot discern what kind of message is being constructed by these cultural and ideological productions. These culturally constructed ideologies, which are media produced representations of the " images in our heads " and the " world outside " (Lippman, 1922) reveal glimpses of our conceivable and idealized societies or and deconstruct our civilization's dystopian potential. Mass media can construct ideologies in a manner that either affirms dominant cultural norms, applies negotiable codes, that can reflect the perspective of the audience or substitutes an oppositional code, thereby instilling a critical awareness of the dominant ideology and rejects this framework (Hall, 1980). These ideological productions use frameworks to impart messages and as tools to organize principles necessary to communicate meaning to the media consumer. This research study aims to research the various ways culture is constructed through the media and intends to investigate this phenomenon in relation to film and television. This project will assist in defining the media as a social structure and social practice that include " structures including technological forms and their associated protocols, and where communication is a cultural practice, a ritualized collocation of different people on the same mental map, sharing or engaged with popular ontologies of representation." REFERENCES Hall, Stuart (1980). "Encoding / Decoding." In: Hall, D. Hobson, A. Lowe, and P. Willis (eds). Culture, Media, Language: Working Papers in Cultural Studies, 1972–79. London: Hutchinson, pp. 128–138. History, Politics, and Post-modernism(1996).Critical Dialogues in Cultural Studies. Routledge: London and New York. Edited by David Morley and Kuan-Hsing Chen. Hall, Stuart (1992), "The question of cultural identity", in Hall, Stuart; Held, David; McGrew, Anthony, Modernity and its futures, Cambridge: Polity Press in association with the Open University, pp. 274–316, ISBN 9780745609669. Lippman, Walter. (1922) Public Opinion.New York: Harcourt, Brace, and Company. Storey, John. Cultural Theory and Popular Culture. Prentice Hall, 2016.