Abstracts Business

CHINESE BUSINESS TRAVELLERS IN THE MINDS OF FOREIGN BUSINESS TRAVEL ORGANIZERS

by Piotr Kaminski

The major objective of this thesis was to present and define the image of Chinese business travellers in the minds of foreign business travel organizers. The author described in this thesis a general overview of the meeting industry. The literature overview prepared for this thesis was made mostly based on the data found in books, on the Internet and in official reports prepared by the companies and associations in the meeting industry. The author used in this report a qualitative research method with semi-structured e-mail interviewing. The main aspects of the meeting business were presented. Associations, stakeholders, major internal exhibitions, structure of the industry were important part of this work. Other highlight was given on the potential of the meeting industry for the local municipalities. The first part of the report presented a theoretical framework concerning the leading topic. The empirical part of this thesis is based on the qualitative research method. The author interviewed professional representatives of organizations that cooperate with Chinese business travellers. Potential difficulties and opportunities were presented. Destination choice of Chinese professionals was an important result of this thesis. Potential difficulties related with dietary and language expectations of Chinese business professionals were highlighted. Importance of Chinese business travellers for the future of the meeting industry was one of the most important results of this report. Special entertainment choice was the other important outcome that was highlighted in this thesis.