Abstracts Business

Business plan: LevelUp

by Ilya Sokolov

The following thesis was created to enable the writers to produce a business plan for LevelUp Company, gaming café that is going to operate in the center of Helsinki and provide customers playing hours on PC, PS4 and X-box One. The entire business plan describes all aspects concerning marketing analysis, financial data and basic information on the gaming café as location, number of staff, prices open hours etc. The theoretical framework was based on the most reliable marketing and finance books accompanied by analysis of web resources, in order to evaluate the industry and the market. The outcomes for the thesis are based on reviews of the gaming industry trends, requisite researches conducted and bookkeeping created by the authors. The main goal of this Bachelor thesis is achieved; authors using the knowledge obtained from Arcada were able to prove the sustainability of the LevelUp Company. Projected NPV was positive, marketing campaign is planned to begin before the initial opening and after two years of operations to show the development of the LevelUp. Finally, even though the entire purpose of the thesis was to test its real chances to be established and act as a guide book for basic business plan writing, the founders would also admire to attract potentially interested third parties into the establishment and running process.