AbstractsBusiness Management & Administration

A.A.EVENT PLANNING - Catering Services For A Wedding Reception

by Adelaide Addison

Institution: Roskilde University
Year: 2013
Keywords: 8191
Record ID: 1120738
Full text PDF: http://rudar.ruc.dk/handle/1800/10121


This project report focuses on planning the traditional wedding reception for a couple who are interested in having a western reception with an African traditional touch. That is a western African wedding reception. They are both Christians and have invited their church members as well as their family members to be part of their great celebration day. Since the couples and I are members of the same church, they heard of my established business through word of mouth and assign my wedding planning company (A.A. Event Planning) a contract of 20.000 Kr. to organize their reception on the 27th of April 2013, at Valby. This project is going to plan and provide catering services for the upcoming wedding reception by applying academic concepts and theories, methods and empirical data to secure a scientific academic work. These include Marketing, Project management, Management accounting and possibly financial accounting. With the theories and methods, the market will be analyzed in order to know about competitors and also, if whether or not there is market for this event planning business.