AbstractsBusiness Management & Administration

Anhui Cool-baby Children Products Co. Ltd. is a manufacturer specialized in R&D, production and sales of baby products. The company’s main products are baby stroller, playpen, bed and cradle. Business processes of the company contain management processes (like corporate governance and strategic management), operational processes (like purchasing, manufacturing, marketing and sales) and supporting processes (like accounting and finance, and HRM). The objectives of the thesis were to find out the strengths and weaknesses in business processes of Anhui Cool-baby Children Products Co. Ltd., and then to give some suggestions to improve the business processes of the case company. The research methods included qualitative research and quantitative research. In the qualitative research, the department managers of the case company were interviewed via video applications. The online questionnaires were sent to the staff members of the case company in quantitative research. The results of the questionnaire survey and interviews were analyzed and the strengths and weaknesses in business processes of Anhui Cool-baby Children Products Co. Ltd. were found after the research. The suggestions which were given to Anhui Cool-baby Children Products Co. Ltd. contained the general suggestions to the whole company and suggestions that depended on the situations of different departments of the case company. As a result of the research, the business processes of a company were learnt and the researcher got the general ideas of how to improve the business processes of the company.