Suggestions to Improve Marketing in Anhui Huidian Science &Technology Co. Ltd
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An excellent marketing plan is very important for a company in order to make great development. And in 2014, Huidian Company is planning to go public. Now they try to develop their business and build their core competitiveness. In this most significant time, a comprehensive marketing plan is urgently needed. The purpose of this thesis is giving Anhui Huidian Science & Technology Co. Ltd some suggestions to improve their marketing. The main things in research process were analyzing the marketing situation of Anhui Huidian Science & Technology Co. Ltd. and making some viable and feasible suggestions concerning the development of their marketing. The theory part of the thesis report deals with some basic concepts about marketing, including marketing environment, business buyer behavior, customer value, marketing mix, marketing plan, and marketing management. It’s the fundamental part of this thesis. The empirical part of the thesis is a qualitative research which was carried out with the help of interviews. The main approach of the research was to interview general managers of Huidian Company, and some main customers of Huidian Company. The result of the qualitative research gave very valuable information of the current situation of Huidian Company. As a result of this research and information based on reference materials, five suggestions are given Huidian Company to perfect the marketing plan, including product and price, marketing channel, people, marketing communications, and process management. The company should pay attention to using the flexible marketing methods to prosper their business.