AbstractsSocial Sciences

Organizational communication In Corporate restructuring: a Metaphorical Analysis of Downsizing Organizations; -

by Kumar Rajeev

Institution: INFLIBNET
Department: Social Sciences
Year: 2014
Keywords: Social Sciences
Record ID: 1185022
Full text PDF: http://shodhganga.inflibnet.ac.in/handle/10603/22310


Many organizations have been forced to adopt major restructuring and newlinedownsizings that bring them into better alignment with their environment newlineCommunication process is fundamental to the mange implementation process and newlineunderstanding its role is central to the management of change Metaphors are being newlineincreasingly used in organizational studies for diagnosis and as a vehicfe for change newlineIn organizational transformation metaphors can prove useful to achieve the newlinechallenging accomplishment of changing beliefs and collective assumptions through newlineestablishing in employees a different mechanism for interpretation of events%%%References p.292-298