AbstractsSocial Sciences

Cross-culture study of the use of social media in Sweden and China

by Kaiqi; He Feng




Institution: Jönköping University
Department:
Year: 2015
Keywords: social media; consumer behavior;launching a brand; Social Sciences; Samhällsvetenskap; IHH, Företagsekonomi; IHH, Business Administration
Record ID: 1330143
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26823


Abstract