AbstractsBusiness Management & Administration

A Comparison of Elderly Segments on Prepurchase Information Sources

by Richard Lee Utecht

Institution: North Texas State University
Year: 1987
Keywords: elderly segments; prepurchase information sources; Older consumers.
Record ID: 1623516
Full text PDF: http://digital.library.unt.edu/ark:/67531/metadc278147/


The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.