AbstractsBusiness Management & Administration

Strategic Market Planning : Setting Short- and Long Range Marketing Objectives for U.S. Subsidiaries of German Firms

by Wolfram Kleinknecht

Institution: North Texas State University
Year: 1987
Keywords: marketing objectives; strategic market planning; German firms; U.S. subsidiaries; Marketing  – United States  – Management.; Marketing  – United States  – Decision making.; Subsidiary corporations  – United States.; Corporations, German  – United States.
Record ID: 1623701
Full text PDF: http://digital.library.unt.edu/ark:/67531/metadc278816/


The purpose of this dissertation was to conduct empirical exploratory research to determine whether marketing strategic objectives of U.S. subsidiaries of German firms would differ, given firms' differences in perception of competitive position and market trends.