AbstractsBusiness Management & Administration

Business Plan for U.S. Based Soup and Salad Franchise Restaurant in Beijing, China

by Xin Xu

Institution: University of Nevada – Las Vegas
Department: Hotel Administration
Degree: Master of Hospitality Administration
Year: 2011
Keywords: Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants; Business Administration, Management, and Operations; Food and Beverage Management; International Business
Record ID: 1910744
Full text PDF: http://digitalscholarship.unlv.edu/thesesdissertations/1108


<strong>Purpose:</strong> The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.