|Institution:||University of Nevada – Las Vegas|
|Degree:||Master of Hospitality Administration|
|Keywords:||Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants; Business Administration, Management, and Operations; Food and Beverage Management; International Business|
|Full text PDF:||http://digitalscholarship.unlv.edu/thesesdissertations/1108|
<strong>Purpose:</strong> The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.