Effective integration through the use of social influence tactics: what the military can learn from racial integration of baseball in ending “don’t ask don’t tell”

by Ernest O. Washington

Institution: Naval Postgraduate School
Year: 2012
Keywords: Type Keywords Here Framing, Social Influence, “Don’t Ask Don’t Tell, DADT, Cohesion, Negro Soldiers, Homosexuals, African-Americans
Record ID: 1952080
Full text PDF: http://hdl.handle.net/10945/6697


Framing tactics are used to structure a situation in an attempt to establish a “favorable climate” for influence. Framing can be used to influence the military or society to make decisions that are in your best interest (i.e. Jackie Robinson’s allowance into major league baseball and the desegregation of the Armed Services) by structuring the issues at hand. The military may be faced with several options; however, introducing social influence tactics will alter his/her idea of what they believe to be their set course of action. Successful framing tactics are evident in how the military desegregated itself breaking from its long tradition of racial separation of decades past. Framing will present the military an optional course of action. This course of action is not desirable for some, but most will benefit from it, due to the fact that homosexuals will not be subjugated, scrutinized, or discharged for their sexual orientation. The idea behind this framing tactic is to have the military choose option A on their own accord. This thesis will explore the relevance of the Jackie Robinson situation and how it relates to the current military actions towards “Don’t Ask Don’t Tell” and to determine how social influence tactics were employed to achieve the desired result. There are several examples ranging from desegregation of African-Americans into the military to the current acceptance of gays into the military.