AbstractsCommunication

Development of a CRISPR systemfor gene knockouts in Diplomonad parasites

by Lina Renberg




Institution: Högskolan Dalarna
Department:
Year: 2016
Keywords: Corporate identity; corporate communication; Media reputation. Media framed image; corporate image; manufacturing industry; stakeholder groups; future employees; Social Sciences; Economics and Business; Business Administration; Samhällsvetenskap; Ekonomi och näringsliv; Företagsekonomi
Posted: 02/05/2017
Record ID: 2131833
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:du-21474


Abstract

This thesis is an investigation on the corporate identity of the firm SSAB from a managerial viewpoint (1), the company communication through press releases (2), and the image of the company as portrayed in news press articles (3). The managerial view of the corporate identity is researched through interviews with a communication manager of SSAB (1), the corporate communication is researched through press releases from the company (2) and the image is researched in news press articles (3). The results have been deducted using content analysis. The three dimensions are compared in order to see if the topics are coherent. This work builds on earlier research in corporate identity and image research, stakeholder theory, corporate communication and media reputation theory. This is interesting to research as the image of the company framed by the media affects, among other things, the possibility for the company to attract new talent and employees. If there are different stories, or topics, told in the three dimensions then the future employees may not share the view of the company with the managers in it. The analysis show that there is a discrepancy between the topics on the three dimensions, both between the corporate identity and the communication through press releases, as well as between the communication through press releases and the image in news press articles.