|Institution:||Högskolan i Halmstad|
|Keywords:||Renewable energy; Sustainable energy; Solar energy; Market entrance; Entrance strategies; Entrance obstacle & barriers.; الطاقة المتجددة; الطاقة المستدامة; الطاقة الشمسية; الدخول الى السوق; ستراتيجية الدخول; صعوبات وعقبات الدخول الى السوق; Social Sciences; Economics and Business; Business Administration; Samhällsvetenskap; Ekonomi och näringsliv; Företagsekonomi; Verksamhetsstyrning; Business Management|
|Full text PDF:||http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-31686|
Sweden is moving from the fossil-atomic age, making ready for photovoltaics (PV) to assume a noteworthy part in a future formed by renewable power production. Sweden is a global leader in renewable energy, environment technology, and Clean-tech. The country fully embraces green technologies and this area has a major business potential. The goal is to reach a 50 percent share of renewable energy by 2020. Photovoltaic (PV) system is one of the main sources of renewable energy sources, the rate of installed PV increased in Sweden. During 2014 36.2 MWp installed, which is almost double installed power 19.1 MWp during 2013. During 2013 and 2014 1.1 MWp sold to the electrical grid and 9.5 MWp of the off-grid system been sold. It was and will be always a problem to start a business or to enter a new market or technology, struggle to understand the market, solve the problems, and increase the sales to achieve the success. Since many companies face difficulties, selling products and getting more projects, for that a research document made to investigate more and find solutions. The purpose of this research to identify solar market entrance obstacles and barriers, and how can new entrants makes solar market entrance. Investigate the statues que of today market and the predict future for solar market in Sweden. Data collection sequence started with identifying customer needs, then review the literature, and finally interview Swedish solar firms. The interviewed firms were five firms operating in Southern of Sweden. The information outcome from the process identifies market obstacles and barriers, providing ideas about the today market situation, predicting the market future, and setting a plan for market entrance for a new entrant. The research neglected the firm size, concentrating on market obstacles and barriers.