Strategy Analysis of a Boutique and Lifestyle Hotel: A SWOT Analysis
Institution: | California State Polytechnic University – Pomona |
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Department: | |
Year: | 2016 |
Keywords: | strategy analysis |
Posted: | 02/05/2017 |
Record ID: | 2132357 |
Full text PDF: | http://hdl.handle.net/10211.3/174609 |
The hotel industry in the US has undergone remarkable growth since the Great Recession. The nationwide demand of the lodging industry has been increasing year after year. The lodging industry is seeking for new strategies to maintain existing customers and attract more. SWOT analysis is an effective self-evaluation tool to help hotel management build valuable strategies to retain current customers and attract more potential customers in order to reap more benefits from the lodging industry in US. This article demonstrates a qualitative study of internal strengths and weaknesses, external opportunities and threats of C. hotel which has been running for years in a local district by using SWOT analysis. The findings illustrate how the hotel can better use its strengths to grasp opportunities and apply strategies to minimize or avoid weaknesses and threats. Advisors/Committee Members: Merritt, Edward A. (advisor), Singh, Neha (committee member).