Creativity and Efficiency in a Standardized New Product Development process

by Victor Svensson

Institution: Linnæus University
Year: 2016
Keywords: Creativity; Efficiency; Lean Product and Process Development; New Product Development; Standardization; Engineering and Technology; Mechanical Engineering; Teknik och teknologier; Maskinteknik; Innovation through Business, Engineering and Design - Specialisation Business, Master Programme, 120 credits; Innovation genom ekonomi, teknik och design - inriktning företagsekonomi, masterprogram, 120 hp; Maskinteknik; Mechanical Engineering
Posted: 02/05/2017
Record ID: 2132830
Full text PDF: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53443


The purpose of this thesis is to explore how the standardization of a New Product Development (NPD) process affects creativity and efficiency. The research was conducted on a case company through several interviews with employees connected to the process with various experience within the company. Standardization and creativity have in the past been considered to be mutually exclusive. However, recent research shows a connection between them and suggests that they could complement each other. This thesis is built upon a framework of six factors affecting creativity in NPD and has further explored how these are connected to efficiency as well. The research concludes that creativity and efficiency in NPD can work in harmony, complementing and supporting each other by focusing on the content rather than the process.