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Monetizing online news consumption : exploring ways to generate income from an Afrikaanse regional newspaper's website

by Madelein Venter

Institution:	Stellenbosch University
Department:
Degree:
Year:	2015
Keywords:	Online news service – South Africa; Electronic newspapers – South Africa; Electronic newspapers – Economic aspects – South Africa; UCTD
Posted:	2/5/2017 12:00:00 AM
Record ID:	2131946
Full text PDF:	http://hdl.handle.net/10019.1/97370

Abstract

ENGLISH ABSTRACT: Newspapers across the world, and more particularly here in South Africa, are in trouble due to dropping circulation figures and reduced income from advertisements. Technology, although impacting on the printed product, should not be seen as a threat, but rather as an opportunity. New and novel ways need to be explored to generate revenue from newspaper websites, by increased subscription figures, as well as other ways of monetizing content. Revenue from advertisements is still important in the online environment, but online news services can generate money in other ways by monetizing online news content through different payment models, advertorial content and e-commerce. In this study, the needs of users of an Afrikaans regional newspaper’s website will be explored and cues taken from the results of an online survey in order to better understand what it is that online news users want and what they are willing to pay for it, which is, by all accounts, not a lot. Advisors/Committee Members: Herbst, F. J..