Abstracts Category : Other

Power and Responsibility: How Corporate Social Responsibility Can Be Used as a Retention Tactic for Millennials in the Workplace

by Victoria McDonald

This purpose of this thesis is to propose ways in which companies can solve the problem of low retention rates among the millennial generation using corporate social responsibility (CSR) specifically. This was done through the use of secondary research in the form of studies and literature, as well as primary research. The primary research portion of the thesis includes a survey of millennial college students attending Regis University, as well as a set of interviews with experts in the field. Throughout the thesis, the needs and wants of both millennials and their future employers are weighed and analyzed, in order to produce three ways in which employers can make changes to their CSR policies/ practices in order to better retain millennials. This thesis strives to challenge current retention strategies which are largely centered on giving millennials more freedom in the workplace. It does so by suggesting that one of the most central values of the millennial generation is social responsibility, and by developing recommendations based on this. Advisors/Committee Members: Dr. Maria Quijada.