Add abstract
Want to add your dissertation abstract to this database? It only takes a minute!
Search abstract
Search for abstracts by subject, author or institution
Want to add your dissertation abstract to this database? It only takes a minute!
Search for abstracts by subject, author or institution
by Fahid Shah
Institution: | Linkping UniversityLinkping University |
---|---|
Year: | 2017 |
Keywords: | Local grocery stores; Customer relations; Marketing Mix; Social media marketing; Social media strategy; Business Administration; Fretagsekonomi |
Posted: | 02/01/2018 |
Record ID: | 2170641 |
Full text PDF: | http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-141583 |
The role of internet and the digitalized world are more relevant than ever before. The new phenomena of digital marketing has created a paradigm shift of existing marketing with new ways to market. Social media plays a significant role in this change, since it allows businesses to easily engage with its customers and to maintain relationships. For small and local businesses, this change has created great opportunities to interact more with the local audience. However, not all such businesses have the sufficient knowledge to optimize the usage of social media. The focus of the study is to explore the current usage of social media in local businesses context. Furthermore, we will suggest social media marketing strategies that will help local business to improve its customer relations. The qualitative approach is applied in this study by using interviews and observations, which is the main source of primary data collection. The conclusion was that local grocery stores still rely much more on traditional marketing methods. However, local grocery stores still use and value social media, but most are unclear of the true benefits and strategies when using social media. Lacking strategies consist of planning the social media marketing strategies, but also lacks the formal management of critical situations on social media. Overall, local stores perform well in building relations with its customers using social media however, there is a scope of further improvements.
Want to add your dissertation abstract to this database? It only takes a minute!
Search for abstracts by subject, author or institution
Electric Cooperative Managers' Strategies to Enhan...
|
|
Bullied!
Coping with Workplace Bullying
|
|
The Filipina-South Floridian International Interne...
Agency, Culture, and Paradox
|
|
Solution or Stalemate?
Peace Process in Turkey, 2009-2013
|
|
Performance, Managerial Skill, and Factor Exposure...
|
|
The Deritualization of Death
Toward a Practical Theology of Caregiving for the ...
|
|
Emotional Intelligence and Leadership Styles
Exploring the Relationship between Emotional Intel...
|
|
Commodification of Sexual Labor
Contribution of Internet Communities to Prostituti...
|
|
The Census of Warm Debris Disks in the Solar Neigh...
|
|
Risk Factors and Business Models
Understanding the Five Forces of Entrepreneurial R...
|
|