Abstracts Category : Other

Developing Social media marketing in Alma Manu Oy for its potential customers

by Sagar Shah

The purpose of the thesis was to develop the social media marketing to find the poten- tial customers for the Alma Manu which is situated in Pori region. Though the case company is much experienced in the field of its delivery business, but it lacking behind in the field of marketing through social media. The objectives of the thesis were to know the behavior, perception and expectation of the customers of Alma Manu and give the effective suggestion based on it. The first part of the thesis covers the research process for the thesis followed by the method of research used in it. The research method used in the thesis is qualitative research method for primary as well as secondary data collection which were done by interviewing the manager and supervisor of Alma Manu, supervisor of ISS service company, owners of Mevlana Pizzeria and Yak and Yeti restaurant, front desk officer of Lahitapoila and salesman of DNA. The second part of the thesis contains the theoretical and the empirical information. The theoretical information was collected from the webpages, reliable books and lit- eratures reviews. The author used many resources for collecting that theoretical infor- mation. The theoretical information consists the information related to marketing, mar- keting strategies, marketing communication, Social media marketing etc. The empiri- cal data were collected by interviewing the representatives of Alma Manu as well as its customers. The topics that was discussed in the interview was about the internal and external environment of the case company. the interview done with customers of the case company was mainly focused on the behavior, perception and satisfaction of those customers with the case company. The interviewees also included their expecta- tions and areas of improvements for the case company. The suggestions and recommendations for the Alma Manu was given based upon the interviews done with its customers and the manager. The suggestions are developed based on the way of doing social media marketing and marketing communication. The author has used his knowledge and research to give the best possible suggestions to the case company However, it is not compulsory for the Alma Manu to follow all the suggestions introduced by the author.