Abstracts Category : Other

Analysis of Chinese buyers toward buying property overseas

by Manting Zeng

In the past decade, Chinas economy has grown as the fastest economy in the world. The Gross Domestic Product rose from 8.3% in 2001 to 14.2% in 2007. With the price of properties goes up rapidly each year, there is an increasing trend of buying properties overseas. Consequently, it attracts many foreign real estate companies to invest abroad. In 2013, Greece enacted a new law which allows Non-European citizens has the right to purchase properties in Greece. One of the biggest Cypriot real estate company, Leptos Estate Greece has authorised the author to do marketing research.The purpose of this research is to analyse Chinese buyers and identify the recent trend in terms of buying properties abroad; in order to assist the case company to have a full understanding on Chinese buyers and increase their sales of properties, mainly in islands of Greece. Relevant information includes the analysis of the current real estate market in China, what happened and caused people buying abroad, the process of buying properties in Greece, case companys SWOT analysis, analysis for the empirical results and the development plan. Both of qualitative and quantitative research method are deployed in this thesis. Due to the author completed her internship in the case company, Leptos Estate Greece, hence, the data includes both primary and secondary, and the author believes she is qualified to give a conclusion based on her own experience. The primary data was gained via an online survey and interviews. The secondary data were obtained from internet, companys propaganda, journals.