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The demand for One-click purchases

by Elvira Jacobsson

Institution:	Hgskolan i Halmstad
Year:	2017
Keywords:	One-click purchasing; One-click buying; Amazon; Online shopping
Posted:	02/01/2018
Record ID:	2183007
Full text PDF:	http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32930

Abstract

The purpose of this paper is to investigate consumers attitudes against the technique one-click purchasing. One-click purchasing is a method allowing the customers to transact a purchase with only one click. The customer has entered the payment information necessary to complete the purchase at a previous occasion. Within the next buying opportunity, the customer can purchase products with one single click. The analysis and conclusions is based on both primary and secondary sources. The primary sources represent the result of a questionnaire performed with 200 respondents. The top findings in this study are that the one-click purchasing method is used on a regular basis and most of the consumers trust that the method correctly cares for personal information. However the conclusion is that the demand of the method is not high and it seems like the consumers does not care if the method is available upon payment completions or not.