Cookies are used for analytics and marketing. Enable JavaScript to manage preferences, or see our Privacy Policy.

Abstracts Communications and the Arts

Add abstract

Want to add your dissertation abstract to this database? It only takes a minute!

Search abstract

Search for abstracts by subject, author or institution

Share this abstract

dissertation.com
on Facebook

Komunikační mix denního stacionáře: Communication Mix of Day Care Centre

by Barbora Karasová

Institution:	Brno University of Technology
Department:
Degree:
Year:	2022
Keywords:	Marketing; komunikační mix; marketingový mix; denní stacionář; marketing; communication mix; marketing mix; day-care centre
Posted:	3/25/2025
Record ID:	2247269
Full text PDF:	http://hdl.handle.net/11012/8233

Abstract

The main subject of the thesis “Communication mix of day-care centre“ is a proposition of a communication mix for the starting civic association JOHANKA. The first part focuses on the necessary theoretical data. The second part presents a philosophy of the day-care centre, market analysis, customer, competitors and SWOT analysis. The communication mix is proposed on the basis of the analyses and it will be effective for the day-care centre for gaining awareness in the market with the lowest cost possible.