Paperback Edition
299 pages
Choose vendor for paperback edition
PDF eBook
Size: 1053k
Download a sample of the first 25 pages
299 pages
Choose vendor for paperback edition
Size: 1053k
Download a sample of the first 25 pages
Price Sensitivity for Electronic Entertainment
Determinants and Consequences
Institution: | University of Cologne Cologne, Germany |
---|---|
Advisor(s): | Prof. Lorenz Fischer |
Degree: | Ph.D. |
Year: | 2005 |
Volume: | 299 pages |
ISBN-10: | 1581122721 |
ISBN-13: | 9781581122725 |
Purchase options |
This study presents a comprehensive behavioral model for the
determinants and consequences of price sensitivity in the domain
of electronic entertainment. Survey data was collected in the
fields of internet entertainment, video games, and mobile
entertainment. The data is analyzed using a structural equation
modeling approach for the whole sample and for each domain,
respectively. The estimates yield a close overall model fit.
However, considerable differences between the domains exist. The
model is embedded in a learning theory paradigm that explains why
price sensitivity has become an increasingly popular phenomenon.
The model and the methodology used in this study can help
researchers and practitioners to better understand and cope with
price sensitive consumers.
Gunnar J. Clausen completed his Ph.D. studies at the University of Cologne, Germany and spent some time as a visiting researcher at the University of Michigan, Ann Arbor. He works as a consultant in the telecommunication and media industry with a focus on pricing and customer value management.
299 pages
Choose vendor for paperback edition
Size: 1053k
Download a sample of the first 25 pages