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Abstracts Business
Business Model Innovation: due casi a confronto
by Martina Paccagnella
| Institution: | Università degli Studi di Padova |
|---|---|
| Department: | |
| Degree: | |
| Year: | 2022 |
| Keywords: | Business Model Canvas, innovation, Uber, Netflix; Economia |
| Posted: | 3/25/2025 |
| Record ID: | 2235452 |
| Full text PDF: | http://hdl.handle.net/20.500.12608/27792 |
Abstract
L'elaborato si articola in tre capitoli. Nel primo si illustrano concetti teorici in riferimento al Business Model. nel secondo invece si passa alla scoperta dello strumento per eccellenza con cui disporre di una visualizzazione grafica del business aziendale: il Business Model Canvas. Infine nel terzo capitolo saranno presentati i casi di Uber e blockbuster, in ottica di innovazione del modello di business. open
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